One key visual. Multiple missions.
Team17 brought us in to create the hero key art for the next chapter of Hell Let Loose, taking the series into Vietnam for the first time.
key artdesign
The artwork needed to introduce a brand new theatre of war while staying true to the franchise's gritty realism.
Production
We developed key art that could flex across different territories, platforms and first-party requirements without losing its identity.
Starting with in-game character models, we painstakingly rebuilt every scene in Adobe Photoshop to achieve a more cinematic, authentic finish.
Lighting, atmosphere, uniforms, facial detail, environmental effects and composition were all pushed well beyond the raw game assets, creating artwork that felt more like war photography than a game render.
