Launching a new home for UK Bandai Namco fans
Bandai Namco’s UK Cross Stores are part shop, part hangout, part treasure trove.
Our role was to set up the socials and produce launch videos for the stores themselves, along with new product ranges and brand collabs – keeping fans hyped and coming back for more.
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Where big brands meet big fandoms
As well as promoting the stores themselves, our job was to make sure fans actually knew they existed... And to do that using some of the most loved (and tightly protected) IP on the planet.
From anime icons to Miffy herself, every asset needed to be on-brand, approved, and handled with care, while still feeling playful, shareable and distinctly Bandai Namco Cross Store.
